Automobile dealers association of mega milwaukee, inc. Is an association of new car and truck dealers from the greater milwaukee area dedicated to: providing member services not available to or economical for the individual dealer; enhancing the ethical and professional standards and public image of its members; and offereing educational programs for the betterment of dealers and their employees.

Promotion of automobile trade - producer of milwaukee's international auto show promoting general retail auto trade throughout southeastern wisconsin. industry image program - create public awareness of retail auto industry and sponsor public information programs on radio, television and newspapers. industry training - grants to education foundation to enable training programs for technicians, sales personnel and management in auto trades. industry advertising standards program - self policing effort to maintain truth-in-advertising in the auto trade.