The guild's mission is to promote and maintain standards of excellence in wisconsin's brewing industry. We provide a network that connects brewers, suppliers, retailers, and of course enthusiasts not only in wisconsin but worldwide.

Business & Industry

Promote and maintain standards of excellence within wisconsin's brewing industry. This is accomplished by providing continuing education opportunities for brewers and affiliated industry professionals through technical conferences, meetings with industry peers, and a communication network that facilitates shared learning. Brewery members and affiliate members are businesses that are actively engaged in the brewing industry and benefit from collaborative engagement in education initiatives. A technical committee is charged with developing continuing education materials and priorities on an ongoing basis. This constitutes approximately 25% of the organization's time. increase public awareness of wisconsin beer and breweries through promotions, special events, marketing, and consumer education initiatives. This is accomplished by hosting tasting events within the state and at member breweries. Enthusiast memberships provide a platform for engaging with the public via email, web, and social media outlets on an ongoing basis. Enthusiast members and festival members are directly engaged to generate greater interest in wisconsin beer and breweries. A marketing committee is charged with developing promotional materials and initiatives on an ongoing basis. This constitutes approximately 25% of the organization's time. provide information and research regarding past, present, and projected business conditions that may affect wisconsin breweries and brewpubs and their affiliated industry partners. The organization's governing board of directors provides strategic planning guidance to its executive director based upon market trends and information gathered from industry peers. Information is disseminated to the membership and public in an ongoing basis via email newsletters and bulletins. This constitutes approximately 25% of the organization's time. educate policy makers at the state and federal level about wisconsin's brewing industry and advocate for legislation and regulation that will ensure that our industry can thrive under improved business conditions. A government affairs committee is charged with monitoring legislative and regulatory activity that may affect breweries and industry partners and conducts policy analysis on behalf of the organization on an ongoing basis. This constitutes approximately 25% of the organization's time.