To build beef demand that is sustainable for future generation.

Promote beef and veal to the customer payments to affiliates. Includes assessment revenues remitted to other states, beef board, and support for national programs to the cattlemen's beef association and u. S. Meat export federation. provide consumer information on beef and veal research grant awarded for various reserch projects invovling beef and veal. Provide industry information on beef and veal. Provide producer communication on beef and veal industry information.