The better business bureau's mission is to be the leader in advancing marketplace trust by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models, and denouncing substandard marketplace behavior. Bbb strives to ensure that high standards for trust are set and maintained and that consumers and businesses alike have an unbiased source to guide them on matters of trust. The bbb provides educational information and expert advice that is free of charge and easily accessible.

The bbb services complaints of businesses and the general public. During the year, bbb mediated 2 hearings and processed approximately 1,046 complaints.