The bbb is a public service agency devoted to the protection of the consuming public and the vitality of the free enterprise system. It fulfills its purpose by fostering high standards of responsibility in business practices and services and by advocating truth in advertising, such objectives to be achieved through voluntary regulation and monitoring activities designed to enhance public confidence in business.

The organization serves approximately 3,900 accredited businesses located in the eastern half of the lower peninsula and all of the upper peninsula of the state of michigan. The bureau also serves as an arbitration site among businesses, consumers and automobile dealerships and/or automobile manufacturers.