To be the leader in advancing marketplace trust by creating a community of trustworthy businesses; setting standards for marketplace trust; encouraging and supporting best practices; celebrating marketplace role models; and denouncing substandard marketplace behavior.

The organization provides a variety of consumer services including pre-purchase reporting, verified customer reviews, dispute resolution, accredited business listings, and accredited business quote services. During 2017, the organization provided 4,022,295 business profiles on local companies in response to inquiries, processed 20,381 complaints, posted 13,170 verified customer reviews, conducted 3,321 informal mediations, formal mediations and/or arbitrations, and provided approximately 8,895 quotes.